Categorie
Branding, 3D Modelling, Social Media.
Year
2019
Role
Graphic design, 3D modelling, conceptualization.
Programs used
Illustrator
Photoshop
Cinema 4D
After Effects
Team
-
In.Coherente is an Instagram profile that promotes critical thinking, reflection and individual questioning through phrases that describe everyday situations in which incoherent behavior happens.
This initiative is manifested digitally through an Instagram profile, and physically through a printed pocket book. It aims to create content with simple but powerful phrases that allow its followers to identify with them and share them in their own profiles. As an added value, these phrases are accompanied by 3D illustrations whose unique style represents the spirit of the movement, and that will be easily identifiable to their followers.
In.Coherente was an academic project made during my last year of university.
Programs used
Illustrator
Photoshop
Cinema 4D
After Effects
Team
-
*Translation: Incoherent is someone who does not act accordingly with his ideas and feelings; It is also a situation that lacks a logical relationship with another associated with it.
*Translation: There is a place in the planet that due to its 7 million squared kilometers of rainforest, has earned a reputation as the lung of the world. However, this place has been burning for months (literally).
Brand Identity
In.Coherente’s brand includes a pastel color palette, to mitigate the critical and direct message of the posts, and thus prevent it’s followers from feeling scolded by the phrases. In addition, the use of these colors makes the brand’s concept ironic, In.Coherente being a profile that invites criticism, but is soft in its visuals.
To complement the profile’s brand identity, I designed 3 characters that accompany the Instagram posts. They are the voice of In.Coherente. These are Los Incoherentes. Each character has a defined personality, and their appearance and accesories are customizable according to each post’s message.
Full Brand Book
Instagram Profile
Pop-up Book
Collabs
